“Een allround connecting agency”

Ever since 2009 Friends of the Brands has brought brands into contact with Europe’s leading social influencers; think of celebrities, b(v)loggers, athletes, entrepreneurs and journalists.

Thanks to the team’s unique expertise in influencer marketing, we are – like no other – able to connect brands and social influencers on a substantial and personal level. This enables brands to effectively tell their story through leading influencers and reach millions of people worldwide.

This is done through our own two innovative event-formats The Gift Suite and Like My Brand. In addition, Friends of the Brands develops and produces tailor-made events and brand experiences on behalf of third parties.

Our Team


Dionne Schulf

Dionne Schulf worked as Managing Director at the international fashion brand Belissima and as Associate Partner at Managing Bureau Montecatini. Dionne is a marketing -and communication strategist and a fashionista at heart. After finishing fashion academy she studied international management at the HES in Amsterdam and had several Direction- and MT-functions at international A-brands in the media, entertainment, fashion and publishing. In addition to co-owning Friends of the Brands, this business mom is responsible for all commercial management issues and marketing strategies concerning the events, including the negotiations with companies and brands.


Kim Valk

Born into an internationally oriented family, bilingually raised (English/Dutch) and guilty of wanderlust it comes as no surprise that Kim is responsible for all activities beyond the border. Besides further operational matters, as Senior Project Manager she oversees ongoing national events and manages the rest of the team. Being straight to the point, perfectionistic and slightly crazy (in a good way) make Kim a nonconventional project manager.


Michelle van der Vorst

Already from a young age Michelle has known that her interest lies in the fashion- and event industry. After her studies of Eventmanagement at the Tio academy she started working as the Office Manager at Friends of the Brands. Within the company, Michelle is responsible for the goodiebag-projects and for starting and maintaining new client relationships. She knows what is going on the world and keeps herself updated on the newest trends in lifestyle. She uses this fundament to always compose a fitting goodiebag to complete an event perfectly.


Robin de Vries

At 19 years old Robin started at Friends of the Brands as an intern, but within in a couple of months she grew to be Project Manager with a passion for sales. Within the company Robin is responsible for both operational and commercial activities surrounding national events. Besides travelling she loves sports, fashion and food and spots lifestyle trends in her free time. Robin is ambitious, persistent and goes for what she wants.