“Een allround connecting agency”

Ever since 2009 Friends of the Brands has brought brands into contact with Europe’s leading social influencers; think of celebrities, b(v)loggers, athletes, entrepreneurs and journalists.

Thanks to the team’s unique expertise in influencer marketing, we are – like no other – able to connect brands and social influencers on a substantial and personal level. This enables brands to effectively tell their story through leading influencers and reach millions of people worldwide.

This is done through our own two innovative event-formats The Gift SuiteLike My Brand Men, Like My Brand Women, The White Dinner, The Gentlemen’s Club, The Gift Suite Mother’s Day and our Charity Gala. In addition, Friends of the Brands develops and produces tailor-made events and brand experiences on behalf of third parties.

Our Team


Dionne Schulf

Founder & CEO

Dionne Schulf worked as Managing Director at the international fashion brand Belissima and as Associate Partner at Managing Bureau Montecatini. Dionne is a marketing -and communication strategist and a fashionista at heart. After finishing fashion academy she studied international management at the HES in Amsterdam and had several Direction- and MT-functions at international A-brands in the media, entertainment, fashion and publishing. In addition to co-owning Friends of the Brands, this business mom is responsible for all commercial management issues and marketing strategies concerning the events, including the negotiations with companies and brands.


Melissa Sieuw

 Project Manager


Melisa Lopes Figuieredo

Online Marketing / Projectmanager

Dara website

Dara Vermeulen

Online Marketing Assistant

Dara is in her 3rd year of the study International Business and Languages and will strengthen our team for the next 5 months as Online Marketing Assistant. With her language skills, international perspective and punctuality, she is able to help us concerning all online marketing duties. Besides travelling, Dara likes to kickbox and spend quality time with her family, friends and dogs. Welcome to the team!

Mirjam Schuinder

Mirjam Schuinder

Online Marketing Assistant

Mirjam is in the fourth and final year of her Media & Entertainment Management studies and will join our team for 7 months as an online marketing intern. Her accuracy, creativity and fresh perspective are great skills in her challenging graduation internship at Friends of the Brands. In her spare time, she likes to discover new food hotspots and likes to do fun things with her friends and family.

Aniek website

Aniek Giesselink

Project Management Assistant

Aniek is in her third year of her Business Administration studies and will join us for the next 5 months as a Project manager intern. For her studies she will support Friends of the Brands as much as possible by means of her quick action, solution-oriented thinking and her love for events. Aniek moved to Amsterdam for her internship and now enjoys her free time in this beautiful city, often outside doing something fun.