“Een allround connecting agency”

Ever since 2009 Friends of the Brands has brought brands into contact with Europe’s leading social influencers; think of celebrities, b(v)loggers, athletes, entrepreneurs and journalists.

Thanks to the team’s unique expertise in influencer marketing, we are – like no other – able to connect brands and social influencers on a substantial and personal level. This enables brands to effectively tell their story through leading influencers and reach millions of people worldwide.

This is done through our own two innovative event-formats The Gift Suite and Like My Brand. In addition, Friends of the Brands develops and produces tailor-made events and brand experiences on behalf of third parties.

Our Team


Dionne Schulf

Dionne Schulf worked as Managing Director at the international fashion brand Belissima and as Associate Partner at Managing Bureau Montecatini. Dionne is a marketing -and communication strategist and a fashionista at heart. After finishing fashion academy she studied international management at the HES in Amsterdam and had several Direction- and MT-functions at international A-brands in the media, entertainment, fashion and publishing. In addition to co-owning Friends of the Brands, this business mom is responsible for all commercial management issues and marketing strategies concerning the events, including the negotiations with companies and brands.

admin-ajax.php 2

Robin de Vries

At 19 years old Robin started at Friends of the Brands as an intern, but within in a couple of months she grew to be Project Manager with a passion for sales. Within the company Robin is responsible for both operational and commercial activities surrounding national events. Besides travelling she loves sports, fashion and food and spots lifestyle trends in her free time. Robin is ambitious, persistent and goes for what she wants.


Suzanne Neugebauer

With her working experience at an advertising agency, her own company in the event branch and a passion for branding and marketing, the function of Project Manager is perfectly suited to Suzanne. Her ambition, getting things done mentality and creative ideas ensure the correct addition of the team. Apart from further operational activities, as Project Manager she oversees all national projects and directs the rest of the team. Furthermore, she loves good restaurants, shoes, her friends and family.