ARTICLE 1. DEFINITIONS
FOTB: the private limited liability company Friends of the Brands B.V., having its registered office in
(1181 NB) Amstelveen, the Netherlands, at Burgemeester Haspelslaan 39, registered with the trade
register under number 59859415.
Client: every natural person or legal entity that enters into an agreement or wishes to enter into an
agreement for the use of the Services of FOTB.
Agreement: the agreement between FOTB and the Client relating to the Services of FOTB and any
Services: the services rendered by FOTB to the Client for the promotion of the Client’s brands and/or
products, including but not limited to Influencer Marketing, Campaigns, brand strategy, social media
strategy and Events.
Influencer: the person identified in the Agreement that is hired by FOTB to promote the Client’s brands
and products by creating and publishing audio-visual posts on his or her social media channels.
Campaign: any promotional, marketing or advertising campaign, including any influencer marketing,
for the Client (co-)organized by FOTB as part of the Services.
Event: any event for the Client (co-)organized by FOTB as part of the Services.
General Terms and Conditions: these terms and conditions, which are published on the FOTB website