A starting entrepreneur with great ambitions! That’s Hurdes Gol, the owner of FG Clinic. One thing was clear to her when she started her new adventure with FG Clinic: building a strong brand is a must. She was not only looking for a clear description of the brand’s identity, but also wanted to understand how to convey her key aspirations: to push the norm in the beauty care industry. In a strategy session, together with Hurdes, we helped to define the mission (to help women become the best version of themselves) and the goals of the company.
In addition, we looked at how FG Clinic compares to competitors in the Dutch market and how they distinguish themselves from other beauty concepts. The next step was to create a Brand Passport, in which we explored the brand identity into detail. From the brand promise, the value proposition and the brand personality to a suitable pay-off. We additionally used the Brand Passport as a starting point to make a creative translation to the visual identity: from the color palettes to the logo and from the website format to content creation. All with the idea that you only get one chance to make a good first impression!
Friends of the Brands listen very carefully to the wishes of the customer and they do everything they can to deliver top quality! They do thorough research and pulled out all stops to draw up a Brand Passport that translated my vision for FG Clinic perfectly. I definitely made the right decision to work with them.