GOAL
In collaboration with DAY 1, we makeshifted the ultimate ‘Man Cave’ where 25 of the most influential men from the DAY 1 network could network with each other and discover the different cool brands.
CONCEPT
Bar the Tailor in hotel Krasnapolsky has been transformed into an exclusive ‘Man Cave’, where 6 brands have been able to tell their stories to the invited men by means of very cool brand corners. While enjoying tasty drinks, bites and spectacular entertainment, the men had the evening of their lives.
RESULTS
Total reach: 23.592.949
Total media value: € 237.900
