Prior to the large, spectacular hair show, a select group of press, celebrities and b(v)loggers were invited to dine together in honor of Keune’s 100th year anniversary. During the dinner, the guests gathered in Kaia Amsterdam where they could be inspired by CEO Eelco Keune and enjoy entertainment where cool hair looks are demonstrated ‘on the spot’. The new limited edition collection was also presented in collaboration with Joseph Klibansky.