GOAL
Like My Brand Men is an exclusive annual men’s event, where we invite the top 25-50 male Dutch b(v)loggers, influencers, athletes, artists, entrepreneurs, journalists and celebrities to get acquainted with (new) suitable brands. This time, the event could partly be followed via Instagram, due to the pandemic.
CONCEPT
This year’s Like My Brand Men took place in Hotel Okura Amsterdam. This location had been completely transformed into the perfect stylish environment. During this event, we created several brand corners for the brands, where each could present their brand and establish the optimal connection with the present men. At the end of the evening, the award of ‘Man of the Evening’ was granted to Yuki Indy.
RESULTS
Total reach: 35.918.256
Total media value: € 549.200