GOAL
With every edition of Like My Brand Women, the 50 most influential female celebrities, social influencers, artists and media of the moment are linked to refined & sophisticated brands. This edition was all about the iconic power woman, in honor of the 10th anniversary of Like My Brand Women and our media partner VROUW.
CONCEPT
After a grand opening, the various speed dating rounds started, in which the iconic women visited the six different brands in groups. In this way, these women were able to network personally with the new brands and new connections were formed. At the end of the evening the award ‘Woman of the Evening’ was granted to Edsilia Rombley.
RESULTS
Total reach: 20.233.843
Total media value: € 386.987