GOAL
During the Autumn of 2021, Miljuschka Witzenhausen launched an exclusive clothing collection in collaboration with Wehkamp. To launch the first drop of this collection, we organized a ‘Collection Launch Event’ on behalf of Miljuschka and Wehkamp. An exclusive PR event, entirely in the style of the collection designed by Miljuschka.
CONCEPT
The collection, which was entirely devoted to ‘Dutch Masters, Amsterdam pride, and flowery canals’, was presented for the first time by means of an exhibition in the Conservatorium hotel in Amsterdam. Fifty influential women, including 5 collection ambassadors, were present to admire the new collection. The Conservatorium hotel was transformed in the style of the collection, where all guests could see the items while enjoying live music and a culinary dinner.
RESULTS
Total reach: 48.090.345
Totale media value: € 451.200