Friends of the Brands ensures that the core message and values of a brand are communicated to the target group in an authentic and qualitative way via the enormous international network of social influencers. Thanks to our many years of experience, we know better than anyone else how to use the power of influencer marketing as effectively as possible. We have also developed our own Influencer Rating System in which we test and categorize influencers on various points. We use this tool, combined with the experience and expertise, for various influencer marketing campaigns of our customers.

Friends of the Brands distinguishes two types of events: owned formats and tailor-made brand events.

The focus of our own event formats is always on connecting brands with different types of influential target groups and vice versa. These formats allow brands to come into direct contact with influential target groups and tell them their brand story personally. In addition, authentic partnerships can be set up directly at the events with ambassadors who have a natural connection with the brand.

In addition to the Friends of the Brands formats, we also provide tailor-made brand events. Think of a product launch or a (re) positioning of a brand. With these events we always think along with the customer from A to Z and work towards a unique and disruptive concept that suits the objectives, target group and budget.

Creating memorable experiences is what allows brands to differentiate themselves and create value. On behalf of a tourist traffic agency or a brand, Friends of the Brands organizes bespoke and customized trips, where an ultimate setting is being created for

Friends of the Brands organizes bespoke trips on behalf of a tourist traffic agency or a brand. We create an ultimate setting and total experience, where we are responsibly of every detail of the trip. All with the aim to create memorable experiences for the selected guests to generate exposure in an effective and targeted way.