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OUR SERVICES

Friends of the Brands offers the following six services:

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BRAND STRATEGY & VISUAL IDENTITY

As a brand it is important to build a positive relationship with your target audience. You want to reach them with a clear message and strong content so that you can leave an unforgettable impression. A brand or a company must be clear about who they are and what they do, but also about what they would like to bring to the table compared to their competitors.

During our brand strategy sessions, we create your own Brand Passport together with our brand strategists. We do this using various tools, so that afterwards you have a clear overview of who you are and what you stand for as a brand. This Brand Passport can be used as the starting point for creating strong and relevant content. Based on this, we make a creative translation into an effective visual brand strategy. We create the right look and feel in the form of image, text and tone of voice and we translate this into your website, social media channels and other communication means.

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BRAND STRATEGY & VISUAL IDENTITY

SOCIAL MEDIA MANAGEMENT & SOCIAL STRATEGY

For several years we have been advising our clients on how to approach and optimize their owned social media channels. Events, collaborations with influencers and (cross-media) campaigns have a direct effect on the traffic to, and reach of these pages. We advise our clients on important social media trends, give masterclasses, and fully manage Instagram and Facebook accounts for various brands.

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INFLUENCER MARKETING & PUBLIC RELATIONS

Thanks to years of experience, Friends of the Brands knows better than anyone how to use the power of influencer marketing as effectively as possible. We ensure that the core message and values of a brand are communicated to the target group in an authentic and qualitative way through our network of intrinsic, international ambassadors.

We have been using our own Influencer Rating System, combined with our experience and expertise, for various influencer marketing campaigns of our customers for more than 12 years. Within this service we work for both the brands and the talent or influencer. We represent a number of ambitious, creative and enthusiastic professionals in the Netherlands in the field of personal branding and influencer marketing and we are responsible from the deal-making process to strategic thinking and development of the campaign. This means that we arrange everything from A to Z for both the brand and the talent when we connect them.

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OWN EVENTS & TAILOR-MADE EVENTS

Friends of the Brands developed their own event formats and 7 sub-formats, where the focus is always on connecting brands with influential target groups and vice versa. These formats give you as a brand the ultimate opportunity to come into direct contact with influential target groups, tell the brand story personally, build brand awareness, generate a burst in exposure and also immediately set up authentic collaborations with ambassadors that match the brand.

In addition to our own event formats, we organize many events for brands. Consider a product launch or a brand image problem. We think along with our customers from A to Z. We also take our customers’ events to a higher level through our expertise, creativity, strong network and the partners & sponsors that we can connect with.

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DESTINATION MARKETING

Creating memorable experiences is what allows brands to differentiate themselves and create value.

Friends of the Brands organizes bespoke trips on behalf of a tourist traffic agency or a brand. We create an ultimate setting and total experience, where we are responsible for every detail of the trip. All with the aim to create memorable experiences for the selected guests and generate exposure in an effective and targeted way.

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