Creating memorable experiences is what really distinguish brands and creates value. In addition to organizing impactful events, Friends of the Brands has started a travel division since May 2018.
We organize carefully curated and customized trips for tourist traffic agencies or brands. Doing so, we create impeccable event experiences, where we are responsible every step of the way. From creating the strategy and concept, inviting guests to booking all relevant services. Our goal: establish ambassadorships with influencers in every sense of the word, that have an authentic match with a brand.
We started our first trip abroad for The Gentlemen’s Club to Marbella, which led to 7 more successful trips:
- Ladies trip Aruba x Beau Monde Magazine
- The Gentlemen’s Club for Bentley to Manchester
- BMW Le Mans- Lexus UX Sunrise to Sunrise trip to Italy, Switzerland & France
- Lufthansa trip to Vienna
- Women of the World trip x Anouk Smulders (Grace & Us) to Val Thorens
Creating experiences is more important than ever. A tourist traffic agency approaches us when they want to highlight a country, region or a city under a specific target group. Or a when a brand wants to create a full experience for e.g. a key product launch. We create an immaculate experience, which tells a story full of shareable moments. Storytelling = key!
The selection of influential people is always based on the client’s objectives, their reach and their match with the brand and the rest of the group. All while consulting our Influencer Rating System.