Friends of the Brands is known for its unparalleled event experiences. The event division of Friends of the Brands consist of two sub divisions: owned event formats and tailor-made brand events.



The inspiration for Friends of the Brands owned event formats came in 2009 during a trip to the United Stated. There we were invited to an event during Oscar night were celebrities and stylists got introduced to top tier brands and the latest trends. We tweaked this concept and adapted it to the Dutch market and that’s when of Friends of the Brands first signature event format was born: The Gift Suite. We have executed this format for various target groups and in different themes and branched out to several countries in Europe. In the following years, Friends of the Brands has created 3 other unique event formats.

All formats are focused on creating the opportunity for brands to connect with leading influential, vice versa and setting op authentic, personal collaborations and ambassadorships during this offline experience.

Our own Brand Activation Formats:

  • The Gift Suite (Mother’s Day, Summer & Christmas)
  • The White Dinner (NL, BE & DUI)
  • The Summer Festival
  • Like My Brand Moms
  • The NET.work for Men
  • The Gentlemen’s Club


There are times where only an expertly planned brand experience will do. That’s why we are proud to also offer tailor-made brand events with an experiential strategy and creative executions delivered with best-in-class results.

We always partner with our customers and create high impact end-to-end event campaigns. From the very first brainstorm to map out the customer’s need to the last analyses of the results, Friends of the Brands is responsible for each phase of this process. Think of creative event strategy, invitation process, concept, partnership, sponsorship, production, styling, photography, video, exposure, reports, follow-up, etc. We take our customers’ events to a higher level through our expertise, creativity, strong network and the partners & sponsors that we can connect. The results of these events are processed in a report and measured on the basis of social media outcomes (Instagram, Facebook, blogs, YouTube) and print magazines.

In recent years, we have developed and organized custom-made concepts for: Anastasia Beverly Hills, Dyson, C&A, Cortina, MGA Entertainment, Lexus, Remington, Revitalash, Bertram Beerbaum, L.O.L Surpise and Wella.