The inspiration for Friends of the Brands owned event formats came in 2009 during a trip to the United Stated. There we were invited to an event during Oscar night were celebrities and stylists got introduced to top tier brands and the latest trends. We tweaked this concept and adapted it to the Dutch market and that’s when of Friends of the Brands first signature event format was born: The Gift Suite. We have executed this format for various target groups and in different themes and branched out to several countries in Europe. In the following years, Friends of the Brands has created 3 other unique event formats.
All formats are focused on creating the opportunity for brands to connect with leading influential, vice versa and setting op authentic, personal collaborations and ambassadorships during this offline experience.
Below you will find our current formats:
- The Gift Suite (Christmas, Summer & Mother’s Day)
- The White Dinner
- Like My Brand (Women & Men)
- The Gentlemen’s Club
We reach millions of consumers through social media, YouTube, TV and (print) media with the above formats.