GOAL
The 60 most influential, beautiful women were invited to The White Dinner Amsterdam. During the event, they were able to establish a qualitative connection with each other and the present brands. After the speed dates, the women were able to end the evening at the recognizable ‘white dinner table’ while enjoying delicious bites and drinks.
CONCEPT
The 60 most beautiful and influential women in the Netherlands were able to get acquainted with the eight brands present during The White Dinner through speed dates. During these speed dates, the brands get the opportunity to tell the story behind their brand and to see if possible collaborations can arise. After the speed dates, the women enjoyed a delicious dinner at the ‘white dinner table’, where Natasja Froger was proclaimed ‘Women of the Evening’.
RESULTS
Total reach: 62.822.137
Total media value: € 583.550