GOAL
After 4 years we were finally able to organize another White Dinner in Antwerp. During this ‘Female Empowerment Edition’, 50 influential women were able to connect with six very beautiful brands.
CONCEPT
We welcomed the most influential women of Belgium in the Botanic Sanctuary hotel in Antwerp. The women were divided into six groups in which during ‘speed dates’ the brands had 15 minutes per round to convey a brand story and to show their product to the women. At the end of the evening, the award ‘Women of the Evening’ was granted to Annelien Coorevits. All women went home with a well-filled goodie bag.
RESULTS
Total reach: 45.421.526
Total media value: € 562.450