GOAL
An exclusive brand activation event where By Jeane Lingerie has the opportunity to connect 1-on-1 with the top most influential women in Flanders.
FORMAL
Intimate high tea where By Jeane Lingerie can tell the story behind the brand, exchange contact details, meet potential brand ambassadors, gather input for the brand, work on brand awareness and generate creative content for social media.
RESULTS
Guests: 12 influential influencers from Flanders
Partnership location: Odette Lunettes Flagship Store
Total reach for By Jeane Lingerie: 2,581,000
Total media value for By Jeane Lingerie: €42,500
GOAL
The Gift Suite is an exclusive event format created by Friends of the Brands. This edition the event is all about the top 50 Dutch female millennials, content creators, celebrities, bloggers and media. The Gift Suite offers the ultimate platform to make a personal connection with these influential women, lay the foundation for an influencer strategy, exchange valuable contact details, generate exposure, share the story behind your brand and work on your brand awareness.
FORMAL
On Thursday November, 21th, Friends of the Brands presented the latest trends on products, services and hotspots. The location in Amsterdam was completely transformed into a Christmas room with newness on fashion, beauty, lifestyle and gadgets. The Gift Suite – Christmas Edition offers the ultimate opportunity for brands to pamper the influencers and create one-on-one time.
RESULTS
Guests: Top 50 Dutch female influencers, celebrities, bloggers, journalists, media & young entrepreneurs
Total reach of The Gift Suite: 44,143,204
Total media value of The Gift Suite: €382,793
Partnership location: Grand Café Lido Amsterdam
GOAL
An exclusive brand activation event giving C&A the opportunity to connect one-on-one with the most influential men in the Netherlands and to promote their male suits collection. The sub-goal was to get in touch with media-relations and to gather PR exposure.
FORMAL
During the event, C&A was able to tell the story behind the brand, exchange contact details, meet potential brand ambassadors, gather input for the brand, work on brand awareness and generate content for social media. The overarching goal of this PR event was to launch the new collection of ‘suits’ and to positively change C&A’s brand image.
RESULTS
Guests: The 15 most influential Dutch men that love suits
Reach for C&A: 2,248,092
Media value for C&A: €61,350
Partnership location: Forteiland Ijmuiden
FORMAL
Early October, we took the 5-7 most influential, credible, valuable female celebrities & journalists to Marbella to discover all the beautiful places of the city. We flew to the Spanish sun, to experience the most beautiful moments together. During this two-day trip, it was possible to put your brand in the picture with this influential group of women. A very valuable way to expand your network, get to know possible brand ambassadors and generate a burst of social media exposure.
RESULTS
Guests: Dyantha Brooks, Fajah Lourens, Liza Sips, Patty Brard and Sandra ten Brink
Media partner: Beau Monde Magazine
Brand Partners: Muze Skincare, Princess Traveler, Outland Landrovers
Total reach: 7,906,600
Total media value: €160,726
GOAL
An exclusive brand activation event where Umberto Giannini has the opportunity to connect 1-on-1 with the top 15 most influential women in the Netherlands with curls.
FORMAL
During this event, Umberto Giannini can tell the story behind the brand, exchange contact details, meeting potential brand ambassadors, gathering input for the brand, working on brand awareness and generating creative content for social media.
RESULTS
Guests: The 15 most influential celebrities, content creators and media from our network, with curls.
Reach for Umberto Giannini: 5,230,755
Media value for Umberto Giannini: €111,850
Partnership location: The Upside Down Amsterdam
GOAL
The NET.work is an exclusive multimedia event held by Friends of the Brands and this year we organized the first edition of this event! The goal of The Net.work is to connect leading brands with male innovators. How? By combining offline and online communication during a unique event for the male incrowd.
FORMAL
On this evening, Friends of the Brands invited 50 influential Dutch men to a unique event where they could connect with leading brands. The group of influencers consisted of Dutch celebrities, top influencers, journalists and male entrepreneurs.
RESULTS
Guests: 50 famous male Dutch celebrities, influencers, top entrepreneurs & media
Total reach of The NET.work: 15,830,914
Total media value of The NET.work: €203,750
Partnership location: Hotel Okura Amsterdam
GOAL
To generate more awareness for Wella New Wave, we have created the impressive ‘Wella New Wave Touch-up Truck’ in collaboration. We have organized this brand activation from A to Z based on the needs and wishes of the market. This brand activation offers the opportunity to connect with your target group in a personal, authentic and memorable way.
FORMAL
At Dance Valley, festival visitors could visit Wella New Wave for an extensive touch-up, so they could dance completely ‘on fleek’ all day and night. Professional stylists styled the hair of all visitors into a festival look. In addition, as a visitor you could capture your ‘New Wave’ look on the Klikkie photo booth.
By coming up with this interactive brand activation, Wella New Wave’s target group was able to get to know the brand in an unforgettable way. Visitors to the ‘Touch-Up Truck’ were given the products to take home. This ‘tryvertising’ (try-before-you-buy advertising) works effectively to encourage the target group to purchase the products.
RESULTS
Number of festival visitors: 60,000
Invited influencers: 8
Total Influencer reach: 1,619,100
Total media value: €26,000
Location: Dance Valley
GOAL
The Gift Suite Summer – The Neon Carnival Edition is an exclusive multimedia event held by Friends of the Brands. The goal of The Gift Suite Summer – The Neon Carnival Edition is to offer the opportunity to leading brands, as well as influential Dutch women to connect with each other. How? By combining offline and online communication during a unique event for the female incrowd.
FORMAL
During this event, which took place on Tuesday, June 13th, Friends of the Brands presented the latest trends in fashion, beauty, lifestyle, tech and hotspots. Mondi Amsterdam was completely transformed into a true a carnival festival shopping experience with all the latest products of the hottest brands of this moment.
RESULTS
Guests: Top 50 Dutch female influencers, celebrities, bloggers, journalists, media & young entrepreneurs
Total reach of The Gift Suite: 34,492,004
Total media value of The Gift Suite: €332,700
Partnership location: Mondi Amsterdam
GOAL
The White Dinner is an exclusive multimedia event where the goal is to bring your brand in contact with the top 50 most influential women in a country through a strong combination of on- and offline communication.
FORMAL
The top 50 Dutch celebrities, influencers, press and top entrepreneurs were invited to participate in a unique dinner format. During the event, the top 50 celebrities & online influencers of the moment, explored new fashion, beauty and lifestyle brands. The evening ended with a delicious dinner at The White Dinner table and an outstanding dance act.
RESULTS
Guests: 50 famous Dutch celebrities, influencers, top entrepreneurs & media
Total reach of The White Dinner: 39,350,794
Total media value of The White Dinner: €363,050
Media partner: Beau Monde
Partnership location: Pillows Maurits at the Park
GOAL
The White Dinner is an exclusive multimedia event where the goal is to bring your brand in contact with the top 50 most influential women in a country through a strong combination of on- and offline communication.
FORMAL
The top 50 Belgian celebrities, influencers, press and top entrepreneurs were invited to participate in a unique dinner format. During the event, the top 50 celebrities & online influencers of the moment, explored new fashion, beauty and lifestyle brands. The evening ended with a delicious dinner at The White Dinner table and an outstanding dance act.
RESULTS
Guests: 50 famous Belgian celebrities, influencers, top entrepreneurs & media
Total reach of The White Dinner: 38,052,555
Total media value of The White Dinner: €447,950
Media partner: L’OFFICIEL BE
Partnership location: Botanic Sanctuary Antwerpen