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BY JEANE LINGERIE x ODETTE LUNETTES 2023

January 4, 2024/in Events /by svanhoren
  • BY JEANE LINGERIE x ODETTE LUNETTES 2023

GOAL

An exclusive brand activation event where By Jeane Lingerie has the opportunity to connect 1-on-1 with the top most influential women in Flanders.

FORMAL

Intimate high tea where By Jeane Lingerie can tell the story behind the brand, exchange contact details, meet potential brand ambassadors, gather input for the brand, work on brand awareness and generate creative content for social media.

RESULTS

Guests: 12 influential influencers from Flanders

Partnership location: Odette Lunettes Flagship Store

Total reach for By Jeane Lingerie: 2,581,000

Total media value for By Jeane Lingerie: €42,500

https://www.friendsofthebrands.com/wp-content/uploads/2024/01/Schermafbeelding-2024-01-04-140942.png 629 1200 svanhoren https://www.friendsofthebrands.com/wp-content/uploads/2021/02/logo-wit3.png svanhoren2024-01-04 13:11:592024-01-10 12:32:40BY JEANE LINGERIE x ODETTE LUNETTES 2023

THE GIFT SUITE – CHRISTMAS EDITION 2023

January 4, 2024/in Events /by svanhoren
  • THE GIFT SUITE - CHRISTMAS EDITION 2023

GOAL

The Gift Suite is an exclusive event format created by Friends of the Brands. This edition the event is all about the top 50 Dutch female millennials, content creators, celebrities, bloggers and media. The Gift Suite offers the ultimate platform to make a personal connection with these influential women, lay the foundation for an influencer strategy, exchange valuable contact details, generate exposure, share the story behind your brand and work on your brand awareness.

FORMAL

On Thursday November, 21th, Friends of the Brands presented the latest trends on products, services and hotspots. The location in Amsterdam was completely transformed into a Christmas room with newness on fashion, beauty, lifestyle and gadgets. The Gift Suite – Christmas Edition offers the ultimate opportunity for brands to pamper the influencers and create one-on-one time.

RESULTS

Guests: Top 50 Dutch female influencers, celebrities, bloggers, journalists, media & young entrepreneurs

Total reach of The Gift Suite: 44,143,204

Total media value of The Gift Suite: €382,793

Partnership location: Grand Café Lido Amsterdam

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https://www.friendsofthebrands.com/wp-content/uploads/2024/01/20231121_TheGiftSuiteChristmas_LidoAmsterdam_RebekkaMell_1601-scaled.jpg 1200 800 svanhoren https://www.friendsofthebrands.com/wp-content/uploads/2021/02/logo-wit3.png svanhoren2024-01-04 13:02:332024-01-22 13:20:02THE GIFT SUITE – CHRISTMAS EDITION 2023

C&A MEN’S EVENT 2023

January 4, 2024/in Events, Show /by svanhoren
  • C&A MEN’S EVENT 2023

GOAL

An exclusive brand activation event giving C&A the opportunity to connect one-on-one with the most influential men in the Netherlands and to promote their male suits collection. The sub-goal was to get in touch with media-relations and to gather PR exposure.

FORMAL

During the event, C&A was able to tell the story behind the brand, exchange contact details, meet potential brand ambassadors, gather input for the brand, work on brand awareness and generate content for social media. The overarching goal of this PR event was to launch the new collection of ‘suits’ and to positively change C&A’s brand image.

RESULTS

Guests: The 15 most influential Dutch men that love suits

Reach for C&A: 2,248,092

Media value for C&A: €61,350

Partnership location: Forteiland Ijmuiden

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https://www.friendsofthebrands.com/wp-content/uploads/2024/01/20231109_TheNETexclusive_CA_RebekkaMell_0141.jpg 683 1024 svanhoren https://www.friendsofthebrands.com/wp-content/uploads/2021/02/logo-wit3.png svanhoren2024-01-04 12:56:042024-01-22 13:59:04C&A MEN’S EVENT 2023

LADIES TRIP TO MARBELLA 2023

January 4, 2024/in Events /by svanhoren
  • LADIES TRIP TO MARBELLA 2023

FORMAL

Early October, we took the 5-7 most influential, credible, valuable female celebrities & journalists to Marbella to discover all the beautiful places of the city. We flew to the Spanish sun, to experience the most beautiful moments together. During this two-day trip, it was possible to put your brand in the picture with this influential group of women. A very valuable way to expand your network, get to know possible brand ambassadors and generate a burst of social media exposure.

RESULTS

Guests: Dyantha Brooks, Fajah Lourens, Liza Sips, Patty Brard and Sandra ten Brink

Media partner: Beau Monde Magazine

Brand Partners: Muze Skincare, Princess Traveler, Outland Landrovers

Total reach: 7,906,600

Total media value: €160,726

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https://www.friendsofthebrands.com/wp-content/uploads/2024/01/DSC08962.jpg 684 1024 svanhoren https://www.friendsofthebrands.com/wp-content/uploads/2021/02/logo-wit3.png svanhoren2024-01-04 12:49:422024-01-22 13:27:53LADIES TRIP TO MARBELLA 2023

UMBERTO GIANNINI – CURLY GIRL EVENT 2023

January 4, 2024/in Events, Show /by svanhoren
  • UMBERTO GIANNINI - CURLY GIRL EVENT 2023

GOAL

An exclusive brand activation event where Umberto Giannini has the opportunity to connect 1-on-1 with the top 15 most influential women in the Netherlands with curls.

FORMAL

During this event, Umberto Giannini can tell the story behind the brand, exchange contact details, meeting potential brand ambassadors, gathering input for the brand, working on brand awareness and generating creative content for social media.

RESULTS

Guests: The 15 most influential celebrities, content creators and media from our network, with curls.

Reach for Umberto Giannini: 5,230,755

Media value for Umberto Giannini: €111,850

Partnership location: The Upside Down Amsterdam

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https://www.friendsofthebrands.com/wp-content/uploads/2024/01/JES37731.jpg 732 1024 svanhoren https://www.friendsofthebrands.com/wp-content/uploads/2021/02/logo-wit3.png svanhoren2024-01-04 12:40:572024-01-22 13:06:27UMBERTO GIANNINI – CURLY GIRL EVENT 2023

THE NET.WORK 2023

January 4, 2024/in Events /by svanhoren

THE NET.WORK 2023

GOAL

The NET.work is an exclusive multimedia event held by Friends of the Brands and this year we organized the first edition of this event! The goal of The Net.work is to connect leading brands with male innovators. How? By combining offline and online communication during a unique event for the male incrowd.

FORMAL

On this evening, Friends of the Brands invited 50 influential Dutch men to a unique event where they could connect with leading brands. The group of influencers consisted of Dutch celebrities, top influencers, journalists and male entrepreneurs.

RESULTS

Guests: 50 famous male Dutch celebrities, influencers, top entrepreneurs & media

Total reach of The NET.work: 15,830,914

Total media value of The NET.work: €203,750

Partnership location: Hotel Okura Amsterdam

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https://www.friendsofthebrands.com/wp-content/uploads/2024/01/NETWORK-2-scaled.jpg 800 1200 svanhoren https://www.friendsofthebrands.com/wp-content/uploads/2021/02/logo-wit3.png svanhoren2024-01-04 12:34:492024-01-17 11:04:23THE NET.WORK 2023

WELLA NEW WAVE x DANCE VALLEY 2023

January 4, 2024/in Events, Show /by svanhoren
  • WELLA NEW WAVE x DANCE VALLEY 2023

GOAL

To generate more awareness for Wella New Wave, we have created the impressive ‘Wella New Wave Touch-up Truck’ in collaboration. We have organized this brand activation from A to Z based on the needs and wishes of the market. This brand activation offers the opportunity to connect with your target group in a personal, authentic and memorable way.

FORMAL

At Dance Valley, festival visitors could visit Wella New Wave for an extensive touch-up, so they could dance completely ‘on fleek’ all day and night. Professional stylists styled the hair of all visitors into a festival look. In addition, as a visitor you could capture your ‘New Wave’ look on the Klikkie photo booth.

By coming up with this interactive brand activation, Wella New Wave’s target group was able to get to know the brand in an unforgettable way. Visitors to the ‘Touch-Up Truck’ were given the products to take home. This ‘tryvertising’ (try-before-you-buy advertising) works effectively to encourage the target group to purchase the products.

RESULTS

Number of festival visitors: 60,000

Invited influencers: 8

Total Influencer reach: 1,619,100

Total media value: €26,000

Location: Dance Valley

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https://www.friendsofthebrands.com/wp-content/uploads/2024/01/20230812_WellaNewWave_DanceValley_FOTB_RebekkaMell_0021.jpg 683 1024 svanhoren https://www.friendsofthebrands.com/wp-content/uploads/2021/02/logo-wit3.png svanhoren2024-01-04 12:27:462024-01-22 13:11:43WELLA NEW WAVE x DANCE VALLEY 2023

THE GIFT SUITE- SUMMER EDITION 2023

January 4, 2024/in Events /by svanhoren
  • THE GIFT SUITE - SUMMER EDITION 2023

GOAL

The Gift Suite Summer – The Neon Carnival Edition is an exclusive multimedia event held by Friends of the Brands. The goal of The Gift Suite Summer – The Neon Carnival Edition is to offer the opportunity to leading brands, as well as influential Dutch women to connect with each other. How? By combining offline and online communication during a unique event for the female incrowd.

FORMAL

During this event, which took place on Tuesday, June 13th, Friends of the Brands presented the latest trends in fashion, beauty, lifestyle, tech and hotspots. Mondi Amsterdam was completely transformed into a true a carnival festival shopping experience with all the latest products of the hottest brands of this moment.

RESULTS

Guests: Top 50 Dutch female influencers, celebrities, bloggers, journalists, media & young entrepreneurs

Total reach of The Gift Suite: 34,492,004

Total media value of The Gift Suite: €332,700

Partnership location: Mondi Amsterdam

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GET IN TOUCH

https://www.friendsofthebrands.com/wp-content/uploads/2024/01/20230623_TheGiftSuiteSummer_MondiAmsterdam_RebekkaMell_051-scaled.jpg 800 1200 svanhoren https://www.friendsofthebrands.com/wp-content/uploads/2021/02/logo-wit3.png svanhoren2024-01-04 12:21:432024-01-10 12:32:05THE GIFT SUITE- SUMMER EDITION 2023

THE WHITE DINNER AMSTERDAM 2023

January 4, 2024/in Events, Show /by svanhoren
  • CASE: THE WHITE DINNER AMSTERDAM 2023

GOAL

The White Dinner is an exclusive multimedia event where the goal is to bring your brand in contact with the top 50 most influential women in a country through a strong combination of on- and offline communication.

FORMAL

The top 50 Dutch celebrities, influencers, press and top entrepreneurs were invited to participate in a unique dinner format. During the event, the top 50 celebrities & online influencers of the moment, explored new fashion, beauty and lifestyle brands. The evening ended with a delicious dinner at The White Dinner table and an outstanding dance act.

RESULTS

Guests: 50 famous Dutch celebrities, influencers, top entrepreneurs & media

Total reach of The White Dinner: 39,350,794

Total media value of The White Dinner: €363,050

Media partner: Beau Monde

Partnership location: Pillows Maurits at the Park

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https://www.friendsofthebrands.com/wp-content/uploads/2024/01/20230328_TheWhiteDinner_Pillows_RebekkaMell_251-scaled.jpg 800 1200 svanhoren https://www.friendsofthebrands.com/wp-content/uploads/2021/02/logo-wit3.png svanhoren2024-01-04 12:16:192024-01-10 12:32:00THE WHITE DINNER AMSTERDAM 2023

THE WHITE DINNER ANTWERP 2023

November 25, 2022/in Events /by svanhoren
  • CASE: THE WHITE DINNER ANTWERP 2023

GOAL

The White Dinner is an exclusive multimedia event where the goal is to bring your brand in contact with the top 50 most influential women in a country through a strong combination of on- and offline communication.

FORMAL

The top 50 Belgian celebrities, influencers, press and top entrepreneurs were invited to participate in a unique dinner format. During the event, the top 50 celebrities & online influencers of the moment, explored new fashion, beauty and lifestyle brands. The evening ended with a delicious dinner at The White Dinner table and an outstanding dance act.

RESULTS

Guests: 50 famous Belgian celebrities, influencers, top entrepreneurs & media

Total reach of The White Dinner: 38,052,555

Total media value of The White Dinner: €447,950

Media partner: L’OFFICIEL BE

Partnership location: Botanic Sanctuary Antwerpen

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https://www.friendsofthebrands.com/wp-content/uploads/2022/11/PHNX-EVENT_FOTB_230307_132-scaled.jpg 800 1200 svanhoren https://www.friendsofthebrands.com/wp-content/uploads/2021/02/logo-wit3.png svanhoren2022-11-25 05:00:242024-01-10 12:31:54THE WHITE DINNER ANTWERP 2023

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