TARGET
After years of doing impressive interior projects, Bertram Beerbaum, one of Netherlands’ leading designers, launched his first interior design coffee table book. The book, called HALF Interior Design, is a design piece in its own right and contains thirteen national and international projects, two crowned with the prestigious European Property Awards. Friends of the Brands was appointed to strategize and execute a creative book launch.
CONCEPT
HALF Interior Design was launched together with press, celebrities, socialites, influencers and interior trend watchers in the Sint Olof’s Chapel in Amsterdam. As an ode to the title of the book, the chapel in the former church building was split into two parts by means of a lighting plan. The book was officially launched with an opening speech by Bertram and a spectacular performance by singer Omry. The guests were then escorted to the second part of the chapel, where there was room for 1 on 1 conversations with Bertram Beerbaum, while enjoying delicious snacks and drinks prepared by chef Chris Naylor (Michelin star).
RESULTS
In addition to the social buzz of the event, we generated 14 publications in leading media titles (including Metro, Villa d’Arte, Residence and Stylish Living), with a total reach of 1.804.749 and media value of €98.925,-
- Total reach: 1.804.749
- Media value: €98.925,-