GOAL
An exclusive brand activation event giving C&A the opportunity to connect one-on-one with the most influential men in the Netherlands and to promote their male suits collection. The sub-goal was to get in touch with media-relations and to gather PR exposure.
FORMAL
During the event, C&A was able to tell the story behind the brand, exchange contact details, meet potential brand ambassadors, gather input for the brand, work on brand awareness and generate content for social media. The overarching goal of this PR event was to launch the new collection of ‘suits’ and to positively change C&A’s brand image.
RESULTS
Guests: The 15 most influential Dutch men that love suits
Reach for C&A: 2,248,092
Media value for C&A: €61,350
Partnership location: Forteiland Ijmuiden
