Bentley wanted access to the diverse and prosperous network of the Friends of the Brands. The brand is looking for rejuvenation by binding younger successful entrepreneurs, who are also active on social media, to the brand. The question to Friends of the Brands was whether we could select 10 affluent and influential entrepreneurs who have a wide and strong follower basis, but could also be potential buyers. This group was given the unique opportunity of an unprecedented private tour of the Bentley Factory in Manchester.

For the trip to Manchester, we have created an exclusive experience for 10 guests, who have been carefully selected based on profile and group dynamics. Since Bentley is known as The Gentlemen’s sports car, guests were picked up at home by a private Bentley driver on February 5th, entirely in James Bond style, and dropped off at Schiphol’s VIP Center. During the flight to Manchester, the guests were prepared for an inspiring and full program, which started immediately upon arrival. The men were able to brush up their shooting skill at the shooting range. Following this the private tour started at the Bentley factory in Manchester. The 2-day trip ended at one of Manchester’s historic hotels, The Principal, where the gentlemen were given a Gentlemen’s cocktail workshop and where they also spent the night.