TARGET
Like My Brand is an exclusive annual event format of Friends of the Brands aimed at a male affluent target group. For this edition of Like My Brand Men, Friends of the Brands invited 50 influential men. The selection of 50 men, consisting of celebrities, social influencers, artists, top entrepreneurs, athletes and influential journalists, were introduced to eight leading brands at the event. All with the aim of generating exposure for the brands, via both online and offline communication channels and to create personal and authentic matches.
CONCEPT
On September 29th, 2019, Holland Casino Amsterdam was transformed into a stylish “man cave” where brands were given the opportunity to present their products to the most influential men at that time. After a short welcome presentation by Friends of the Brands, the 50 men were divided into six groups, after which the brand experiences could start. Each round lasted up to 15 minutes which allowed the brand to introduce the products or services to the influencers and network with them. All this while enjoying delicious snacks and drinks.
To conclude the evening, the most iconic and stylish man was voted “Man of the Year”. This year Jerry Leenbrugge of the Partysquad was the lucky winner of the desired award. The invitees went home with the well-known goodie bag from Friends of the Brands containing the products that were presented during the evening and a lot more.
RESULTS
Exposure was generated via various media channels for the Like My Brand Men 2019 event. In addition to the owned social media channels of the influential invitees, we collaborated with RUMAG for this edition. The magazine Amsterdam XXXL (circulation 20,000) also published an event report of two pages.
- Total reach: 13.082.196
- Media value: €224.000
*exposure measured up to 1 week after the event