GOAL
The NET.work is an exclusive multimedia event held by Friends of the Brands and this year we organized the first edition of this event! The goal of The Net.work is to connect leading brands with male innovators. How? By combining offline and online communication during a unique event for the male incrowd.
FORMAL
On this evening, Friends of the Brands invited 50 influential Dutch men to a unique event where they could connect with leading brands. The group of influencers consisted of Dutch celebrities, top influencers, journalists and male entrepreneurs.
RESULTS
Guests: 50 famous male Dutch celebrities, influencers, top entrepreneurs & media
Total reach of The NET.work: 15,830,914
Total media value of The NET.work: €203,750
Partnership location: Hotel Okura Amsterdam