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THE NET.WORK 2023

GOAL

The NET.work is an exclusive multimedia event held by Friends of the Brands and this year we organized the first edition of this event! The goal of The Net.work is to connect leading brands with male innovators. How? By combining offline and online communication during a unique event for the male incrowd.

FORMAL

On this evening, Friends of the Brands invited 50 influential Dutch men to a unique event where they could connect with leading brands. The group of influencers consisted of Dutch celebrities, top influencers, journalists and male entrepreneurs.

RESULTS

Guests: 50 famous male Dutch celebrities, influencers, top entrepreneurs & media

Total reach of The NET.work: 15,830,914

Total media value of The NET.work: €203,750

Partnership location: Hotel Okura Amsterdam