GOAL
An exclusive brand activation event where Umberto Giannini has the opportunity to connect 1-on-1 with the top 15 most influential women in the Netherlands with curls.
FORMAL
During this event, Umberto Giannini can tell the story behind the brand, exchange contact details, meeting potential brand ambassadors, gathering input for the brand, working on brand awareness and generating creative content for social media.
RESULTS
Guests: The 15 most influential celebrities, content creators and media from our network, with curls.
Reach for Umberto Giannini: 5,230,755
Media value for Umberto Giannini: €111,850
Partnership location: The Upside Down Amsterdam
