On Tuesday evening, October 29th, 2019, the West-Indisch Huis was transformed into a “Healthy Business Women” venue. The brand booths of six carefully curated brands were designed entirely in the style of the respective brands. After a short presentation by Dionne Schulf, CEO Friends of the Brands, the guests were divided into six groups and, while enjoying delicious drinks and bites, six 15-minute long brand experiences took place. The purpose of the speed date sessions was to introduce the influential invitees to the brand and to create authentic and personal matches where possible. The evening ended with the presentation of the ‘Woman of the Evening’ Award, an award presented every year to the most stylish and inspiring woman of the evening. Kim Feenstra, supermodel and photographer, was this year’s lucky winner. The guests went home with the well-known goodie bag from Friends of the Brands with the products of the participating brands and much more.