Based on the profile of the eight participating brands, 50 different influential women have been carefully selected and exclusively invited as guests to The White Dinner.
On Tuesday 21 March 2019, De Wintertuin in NH Collection Amsterdam Grand Hotel Krasnapolsky was transformed into an extravagant white ballroom with a long ‘White Dinner’ table as the centerpiece. Around this table were 8 separate brand corners, also completely in white, on which the participating brands were given the opportunity to present their products.
The evening started with a presentation in The White Room by Dionne Schulf, CEO Friends of the Brands, while enjoying delicious appetizers and drinks prepared by Michelin star restaurant The White Room. The guests were then escorted to the nearby Winter Garden, where singer Do officially opened The White Dinner 2019 with a spectacular show together with her dancers. Brands completely immersed women in their brand experience for 15 minutes long speed dates and thus create an authentic and personal match with the influencers. The evening ended with a sit-down dinner with live music in the background. The guests went home with the well-known Friends of the Brands goodie bag, which included products from the participating brands.